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In relation to SEO, keywords refer to specific words, concepts, or phrases that relate to content from a site. Besides using recipient names, you should also be using dynamic content that matches the specific interests of each recipient. So we should stick to conventional fonts e.g. Arial, Times New Roman etc. Using simple fonts make the Emailer even more attractive. All references in your manuscript must be formatted using one of the recognised Harvard styles. Zhang, H., & Li, H. Z. (2006). Factors affecting payment choices in online auctions: A study of eBay traders. Tan, C. H., Teo, H. H., & Xu, H. (2010). Online auction: the effects of transaction probability and listing price on a seller’s decision-making behavior. Zhu, F., & Zhang, X. Q. (2010). Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics. Ansari, A., Mela, C. F., & Neslin, S. A. (2008). Customer channel migration. Zhao, J., Wang, S., & Huang, W. V. (2008). A study of B2B e-market in China: E-commerce process perspective. Vatanasakdakul, S., D’Ambra, J., & Ramburuth, P. (2010). IT doesn’t fit! The influence of culture on B2B in Thailand.
Danaher, P. J., Lee, J., & Kerbache, L. (2010). Optimal Internet Media Selection. Yang, J., Hu, X., & Zhang, H. (2007). Effects of a reputation feedback system on an online consumer-to-consumer auction market. Danaher, P. J. (2007). Modeling page views across multiple websites with an application to Internet reach and frequency prediction. Talukder, M., & Yeow, P. H. P. (2007). A comparative study of virtual communities in Bangladesh and the USA. Weber, T. A., & Zheng, Z. Q. (2007). A model of search intermediaries and paid referrals. Susarla, A., & Barua, A. (2011). Contracting efficiency and new firm survival in markets enabled by information technology. Moe, W. W., & Trusov, M. (2011). The value of social dynamics in online product ratings forums. Yen, H. J. R., Hsu, S. H. Y., & Huang, C. Y. (2011). Good Soldiers on the Web: Understanding the Drivers of Participation in Online Communities of Consumption. Standifird, S. S., Roelofs, M. R., & Durham, Y. (2004). The impact of eBay’s buy-it-now function on bidder Behavior.