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The affordability of the digital marketing platform is enticing for solo businesses and smaller agencies looking to wrangle their social presence. Social media platforms gather a plethora of user information, which you can use to target your ideal customers – the ones who are most interested in your offerings. Beyond social media management features, Sprout makes it easy to collaborate with colleagues and customers alike. Create your email. This content will determine whether customers engage further with your business. Coupled with robust social listening features, you can uncover trends, hashtags and opportunities to engage with new customers. Among the digital marketing tools in your toolbox, conversion optimization software can clue you in on low-hanging opportunities to increase your revenue. Ahrefs is the gold standard when it comes to brainstorming keyword ideas and opportunities to rank. The tool comes with a Free Plan which includes up to 2,000 email sends/month, contact lists, a drag-and-drop email builder, and ready-made templates so you can get started right away.