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In pre-Internet days, businesses could promote themselves through billboards, television spots, direct mail, or store window displays. Out of the 2.1 million ecommerce businesses in the US, only a fraction of them will be able to attract enough customers and grow online sales. For instance, the simulator wouldn’t answer the question, “What will happen on April 1, 2060?” anymore than it will answer “What will I eat for breakfast on April 1, 2020?” The former question is too broad and the latter is too small. But recession or boom, fringe benefits have been and will remain one of the most cost-effective ways for employers to keep their workers satisfied. They have a solid position in the mind of the market, but they keep trying to tell us their position is something else. Aminata Kane MBA ’13 aims to have a positive social impact on the African continent while making great-fitting clothes.
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